SMRT Challenge

SMRT Challenge

We were invited to pitch our ideas to spruce up SMRT?s annual Courtesy & Safety Programme and we ended up creating what is till today, the largest Amazing Race-styled event in Singapore!

Our approach was to make the messages and best practices come alive with event formats that will ensure maximum recall. We had to conceptualised different engagement activities for entire range of SMRT passenger demographic- from students to senior citizens and everyone in between. For the roving roadshows, we featured interactive Captain SMaRT skits for kids and onstage game shows for families.

The signature event, SMRT Challenge, grew to a capacity of close to 3,000 participants learning about courtesy and safety literally ?on-the-job? while racing across Singapore completing challenges at various SMRT train stations, bus interchange locations.

Close Menu


After graduating with Honours from NUS Theatre Studies Programme, Ananda began his professional career backstage as Production Manager for Singapore Repertory Theatre working with award-winning West End and Broadway designers and alongside local theatre luminaries like Ivan Heng and Dick Lee. His fondest memories include productions like Kiss of the Spiderwoman, A Twist of Fate, Art, M Butterfly and Ah Kong’s Birthday Party.

He ventured into the “corporate world” diving into the deep end as Assistant Director of National Events for Singapore Sports Council where he put the finishing touches on such high-profile projects as the General Assembly of International Sports Federations and the IOC Conferment of the Olympic Gold Award to PM Goh Chok Tong.

Ananda went on to found his own events management agency in 2003 where his natural flair for drama helped craft experiences that not only dazzled and impressed, but also moved audiences with compelling narratives that they can powerfully connect to. His proudest work include producing the show for Love Amplified- World Aids Day Concert for Health Promotion Board, helping to create and grow signature yearly events like SMRT Challenge and Capita Commercial Trust Eco Race, joining forces with World Wildlife Fund for Nature for their annual Earth Hour and standing together with Pink Dot Singapore for equality and the right to love.

say hello!