Singapore Environment Council ? Launch of Climate Change Awareness Programme

Singapore Environment Council ? Launch of Climate Change Awareness Programme

SEC had been one of our earliest and most trusting clients. They were always open to new and fresh ideas to get their message out to the public and they weren?t afraid to take chances. For the launch of this initiative, we were brought in right from the start to help craft the look and feel of the entire national campaign together with Ogilvy, their appointed creative agency.

We translated the Everyday Superhero ad campaign into an event format with comic-book themed exhibition info panels and superhero giveaways like capes and branded hand fans. We especially had fun with the stage launch where our Guest of Honour sounded a distress signal which activated our plainclothes talents who were planted in the audience to go onstage for the final superhero pose.

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After graduating with Honours from NUS Theatre Studies Programme, Ananda began his professional career backstage as Production Manager for Singapore Repertory Theatre working with award-winning West End and Broadway designers and alongside local theatre luminaries like Ivan Heng and Dick Lee. His fondest memories include productions like Kiss of the Spiderwoman, A Twist of Fate, Art, M Butterfly and Ah Kong’s Birthday Party.

He ventured into the “corporate world” diving into the deep end as Assistant Director of National Events for Singapore Sports Council where he put the finishing touches on such high-profile projects as the General Assembly of International Sports Federations and the IOC Conferment of the Olympic Gold Award to PM Goh Chok Tong.

Ananda went on to found his own events management agency in 2003 where his natural flair for drama helped craft experiences that not only dazzled and impressed, but also moved audiences with compelling narratives that they can powerfully connect to. His proudest work include producing the show for Love Amplified- World Aids Day Concert for Health Promotion Board, helping to create and grow signature yearly events like SMRT Challenge and Capita Commercial Trust Eco Race, joining forces with World Wildlife Fund for Nature for their annual Earth Hour and standing together with Pink Dot Singapore for equality and the right to love.

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