Making it to the finals with not just one but two nominations, Positive is proud to be crowned the overall winner in the Best Use of Sustainable Resources Award Category at the inaugural Marketing Events Awards held in Nov 2012.
Judged by senior event marketers and planners from major advertisers, leading industry experts and Marketing Events’ editorial board, this inaugural event recognizes and honours the very best of Asia’s event marketing, management and planning industry.
Accepting the award was Ananda Avalokita, Director and Executive Producer at Positive Events. “It is very encouraging that this award category was even created for the inaugural awards. It really shows that the event industry in Asia has come along way in recognizing the increasing value and importance of keeping up with the global trend of carbon-conscious economies.”
As a pioneer in sustainable events management in Singapore, Positive has been at the forefront of promoting more resource-efficient and environmentally-conscious event production values and best practices. Winning this award is a vindication of the fact that it is indeed possible to achieve the same impact and results for business events while choosing planet-friendlier alternatives.
“We avoid finger-wagging and a moralistic approach when promoting green to our clients. Instead we lead the way by presenting meaningful yet easy green event solutions that do not compromise on quality nor increase cost. It also helps when we dangle a few carrots- the eco-creds and goodwill from audiences who appreciate the planning and effort of organizers in reducing the carbon footprint generated by the event.”
Mitigating the effects of climate change is a shared responsibility that has to be shouldered at all levels. Regulators and major players have the opportunity and choice to help steer the entire event industry towards a more sustainable and socially-responsible direction. It is Positive’s vision one day, that the use of sustainable resources will be an industry standard rather than the exception.