Our Work

SMRT Media Party

Our brief was to come up with a party concept that would not only wow and entertain, but to get the audience - media buyers, advertisers, creatives - to think out of the box and to reimagine the potential of SMRT Media advertising spaces in reaching out potentially 2 million commuters every day.

We totally went out on a limb with an unconventional event venue and with the use of extensive video installations and large format projections, completely transformed the white box space and foyer at Theatreworks 72-13.

Ananda

After graduating with Honours from NUS Theatre Studies Programme, Ananda began his professional career backstage as Production Manager for Singapore Repertory Theatre working with award-winning West End and Broadway designers and alongside local theatre luminaries like Ivan Heng and Dick Lee. His fondest memories include productions like Kiss of the Spiderwoman, A Twist of Fate, Art, M Butterfly and Ah Kong’s Birthday Party.

He ventured into the “corporate world” diving into the deep end as Assistant Director of National Events for Singapore Sports Council where he put the finishing touches on such high-profile projects as the General Assembly of International Sports Federations and the IOC Conferment of the Olympic Gold Award to PM Goh Chok Tong.

Ananda went on to found his own events management agency in 2003 where his natural flair for drama helped craft experiences that not only dazzled and impressed, but also moved audiences with compelling narratives that they can powerfully connect to. His proudest work include producing the show for Love Amplified- World Aids Day Concert for Health Promotion Board, helping to create and grow signature yearly events like SMRT Challenge and Capita Commercial Trust Eco Race, joining forces with World Wildlife Fund for Nature for their annual Earth Hour and standing together with Pink Dot Singapore for equality and the right to love.

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